In response to European data privacy laws, Meta has announced the launch of a new subscription service that will allow Facebook and Instagram users to avoid advertising. The move is intended to ensure compliance with the EU General Data Protection Regulation (GDPR).
From November, European users will be able to choose between standard free access with advertising or a paid subscription option that excludes advertisements from their feeds. The offer will be available to residents of the European Union, European Economic Area countries and Switzerland.
According to the company’s official statement, available on its website, users will have the freedom to choose to use the services with or without advertising, while the subscription guarantees the confidentiality of their personal data for advertising purposes.
The subscription will cost €9.99 per month for access via web browsers and €12.99 for use via mobile social media apps.
Meta’s initiative reflects the company’s desire to comply with updated regulations and strengthen user confidence in the way their data is processed and used within the European Community.