Transforming Small Local Businesses into widely Recognized International Brands
Branding: Effective Strategies to Provide a Competitive Advantage for International Businesses. Abstract: Brand and effective brand management are integral part of the strategic marketing management. The role of brands and branding toward corporate performance and customer satisfaction has been variously researched. Branding today, as a…
International Investment
The Importance of Educating the Public on the benefits of international investment: – Over the last quarter century, foreign investment has accelerated at a breathtaking pace and shifts in the flow of this investment are now reshaping the global economic landscape. We have seen inward…
Transforming Small Local Businesses into widely Recognized International Brands
Branding: Effective Strategies to Provide a Competitive Advantage for International Businesses. Abstract: Brand and effective brand management are integral part of the strategic marketing management. The role of brands and branding toward corporate performance and customer satisfaction has been variously researched. Branding today, as a…
International Investment
The Importance of Educating the Public on the benefits of international investment: – Over the last quarter century, foreign investment has accelerated at a breathtaking pace and shifts in the flow of this investment are now reshaping the global economic landscape. We have seen inward…